Camp Systems

Our Coaches

Todd Camp

Owner and Chief Negotiation Officer

Since 2001 Todd has been providing negotiation coaching with executive teams on all continents in the Camp System of Negotiation. A system which is most well known in Silicon Valley and has been featured on CNN, CNBC, The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, Inc., San Francisco Chronicle, and San Jose Mercury News.

Todd is very proud to have collaborated with Jim Camp as a contributor to his book, “No, The Only System of Negotiation You Need For Work and Home.” Todd has delivered live coaching sessions throughout the United States, Canada, South America, Europe, and Asia, and recently participated as a speaker and sponsor at the Negotiation Leadership Conference at Harvard University presented by the Harvard Alumni Association.

Todd is also co-founder and partner of The Pareto Group, which provides negotiation coaching services to co-founders and executives of Silicon Valley and NYC based venture backed startups. 

Todd enjoys coaching youth football and baseball and lives with his wife and three children in Indiana. He has a B.A. in Communications from the Ohio State University

Jim Camp Portrait

Jim Camp Jr.

Owner and Coach

Jim, who’s currently retiring as a Major General in the United States Air Force, is rejoining the Camp Negotiations team after serving many years as the Commander of the Ohio Air National Guard, and National Guard Assistant to the Commander of the US Transportation Command.  Prior to dedicating his full-time efforts to military service, Jim helped build Camp Negotiations from 2000-2007 as a coach and contributor to “No, The Only System of Negotiation You Need For Work and Home.”

Serving at the National strategic level, Jim was personally responsible for negotiating the largest pay increase in history for thousands of Air National Guard Instructor Pilots.  Responsible for leading and developing 5000 Airmen across the spectrum of Air Force combat missions in Ohio, Jim credits his military success to the Camp System of Negotiation.  “Leading and establishing trust, regardless of size or function of any team, requires a systematic approach to building vision and influencing decision making.”

Although Jim’s been purely focused on his military service, he’s remained engaged as an owner of Camp Negotiations.  His diverse leadership background, education, and military experiences bring a welcomed perspective to the Camp Negotiations Team.

Jim’s military bio

Dave DeSantis

Partner and Coach

Dave joined Camp Systems as a partner and coach in 2017.  He has used the Camp System of Negotiation as a leader of medical device and laboratory instruments businesses and as a partner in several start-up organizations since 2003.

Negotiation has always been a focus in Dave’s 30-year career operating, leading, acquiring, merging, and selling businesses.

Dave is passionate about coaching teams on how to align their business strategy and negotiate better agreements because he believes this ability is critical to business and personal success.

Dave spends his time in the mountains of Colorado. He has a B.S in Chemical Engineering, B.A in Economics and an MBA from Rutgers University.

Mark Glenewinkel


When Mark was the COO of Obsidian Software from 2008 to 2011 he discovered that the skill he needed to master was negotiation. Whether it was selling a service high, buying a product low, or dealing with people issues, it all came back to negotiation. It soon became his passion.

In early 2014 he came across the book, “Start with No”. He studied it from cover to cover and Jim became an instant mentor. Mark decided to enroll in the mastery training program and received his coaching credential in August, 2014. Since then Mark has been acting as an Advisor to Camp Systems working closely with Todd helping to expand the business.

His background includes a BS in Electrical Engineering from Texas A&M from where he launched a career in the semiconductor industry working as an engineer, and eventually as a sales rep. Since then he’s added invaluable experiences serving as an investment manager for a venture capital firm in Austin Texas, Vice President for an electronics manufacturing firm, COO for a software development firm, and Director of Business Operations for a large global semiconductor organization. You can find more info about him on LinkedIn.

Dr. David Norris


David Norris, MD, MBA works with healthcare professionals and their organizations to improve their negotiation outcomes. He is a cardiothoracic anesthesiologist who has a passion for helping others develop their business intelligence and negotiation skills. Dr. Norris discovered Jim Camp’s book, Start with NO, during his first multi-million dollar negotiation. Following the steps Jim laid out in the book, he began to see immediate improvements in the negotiation. David quickly recognized the power of the unique approach Jim created with the Camp Negotiation System. Ultimately, David studied directly under Jim and joined his coaching team in 2014. Since then, David has helped negotiate other multi-million dollar contracts for not only his practice but for other healthcare providers.

With his genuine passion for teaching, David shows others how they can improve their negotiation skills. Traveling across the country, he teaches at large national conferences and works with small groups and companies to obtain the success they desire. He is the author of “The Financially Intelligent Physician: What They Didn’t Teach You in Medical School,” a book that teaches physicians and healthcare providers financial intelligence.

Mike Lewandowski


Mike Lewandowski has been a sales professional for over 20 years and began his work with the Camp System as a client in 2011. He recruited, trained and led his teams in negotiations with some of the most formidable procurement departments within the world’s premier automotive manufactures. During his time, he used the training and coaching resources from Camp Systems to grow his organization’s business from $8m/year to over $40M/year.

He has also managed a distributor network to optimize service coverage at customer locations promoting value-added solutions that enhance customer’s manufacturing operations despite being told there is no budget, and the service he represents is a commodity. He is an expert in all facets of contract negotiations and creating individual proposals while negotiating with PICOS.

Mike has been a certified coach in the Camp System since 2012 and received a BS in Business Administration from Central Michigan University and his MBA from Oakland University

Stuart van Rij


Stuart van Rij is responsible for the Asia Pacific region. A qualified attorney, Stuart worked at a multinational IT supplier and then in private practice before starting his own firm. During this time Stuart honed his negotiation skills on technology-based transactions around the globe and was eventually attracted to the effectiveness and versatility of the Camp Negotiation System. He trained under Jim Camp and became his coach in the region in 2013.

Since then Stuart has helped a broad range of businesses and individuals with their critical negotiation and influencing efforts. This has included “David and Goliath” type commercial negotiations through to lobbying officials, union negotiations and influencing management teams.

Stuart is also a highly rated trainer and has trained small and large groups of negotiators and influencers inside and outside the region. This has ranged from sales teams and start-ups through to military and professional groups. His clients appreciate his focus on the underlying science and the way he builds confidence and brings clarity.

Tony Artigas


Originally from Spain, Tony ventured to the US and graduated from Villanova University and received his MBA from Wharton.

Since then he worked for The Coca Cola Company as Commercial Manager for Spain and with Nestlé Coffee Specialties (Switzerland) as Product General Manager for Nespresso Club and Nespresso Business Solutions.

Entrepreneur, mentor and visionary he also currently shares his responsibilities as CEO in two family businesses related to tourism in Catalonia, Spain, and is the Lead Instructor for Camp Negotiations Systems delivering classes and seminars in his native language of Spanish.  Just in the last two years alone Tony has trained over 1000 people in the Camp System.

He was trained and certified in the Camp Negotiation System by Jim Camp in 2005 and has been a key partner delivering training with Todd since 2007 in Europe and now throughout South America.

Derek Blazensky

Partner at The Pareto Group

Derek has had 3 careers in Silicon Valley: software development, product marketing, and venture capital. His software has been deployed in war zones, on the space shuttle and on Wall Street. He was director of product marketing at Adobe Systems before managing Adobe’s corporate venture fund. Derek was co-founder of Cardinal Venture Capital, a $125M software venture fund.

His most rewarding work has been his side job, where he’s been a youth basketball coach for over 30 years. He’s coached over 500 players, helping them and their parents prepare for high school sports and young adult life.

Derek is co-founder of The Pareto Group, which provides negotiation coaching services for entrepreneurs and startup companies. In last three years alone, Derek has coached over 2.25BIL in negotiations with his partner Todd Camp ranging form mergers and acquisitions, series seed, A, and B fundraises, as well as every imaginable scenario startups routinely face.

Derek has a B.A in Physics from Fairfield University and a B.S. in Computer Science from the University of Connecticut.